What does the top management really think about retail?
Instore has charged an important Survey Institute to conduct a deep research with the aim of finding solutions and offering good food for thought, starting from the reasoning and opinions of the most important market players.
The survey was conducted on a very qualified panel, interviewing the top managers of the main large retail chains, and some of the most important Vendors of the market field. The interviews and the collected data have produced meaningful ideas which study in deep the following themes:
● In the particular contest in which we are living, what are the elements you are working for in your in-store marketing strategies?
● What are the most effective methods to measure in-store activities Return on Investments?
● What strategies can be used to attract more consumers in the retail stores?
● What developments in in-store marketing are expected in the short and medium term?
An abstract of the Survey results was shown on the 4th July 2012 at the StarHotels E.C.HO in Milan. A panel discussion with some important journalists of the field and interviewed top managers followed it. The full survey was published on January 2013 and it now is available on request.
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